The one quality shared among every interpretation of retro culture is the value of creative interpretation over historical accuracy when referencing the culture of the past. The Memory Culture will disregard historical accuracy, it will disregard the lingering conventions of the past, and it will disregard the irony of portraying antiquity through modern devices. This thesis will not be a historical account of retro, nor will it be an authority on the subject matter—but an investigation of how my own creative process evolves through an unapologetic scrapbooking of the past. To view the creative process not as perpetually generative and constructive, but as a cyclic method of learning, remembering, and forgetting—a continual loop of production and destruction.